‘CARMAGEDDON’

Written by on July 15, 2011 in News, News To Shout About! - Comments Off on ‘CARMAGEDDON’

THE SUNSET STRIP 

HELPS LOCALS AVOID 405 FREEWAY ‘CARMAGEDDON’

WITH A POP-UP CRAFT BEER GARDEN  

SATURDAY, JULY 16 

LOCAL BUSINESSES OFFERING “405 SPECIALS” 

 

THE SUNSET STRIP will be open for business as usual this weekend–unlike the 405 freeway–and will host its second COLLABORATION CRAFT BEER GARDENLast week’s inaugural Beer Garden attracted over 500 people who enjoyed cold craft beers, quick delivery of food from local restaurants and outdoor summer games (see photo below).  Meanwhile, a wide array of STRIP favorites like The Comedy Store, Eveleigh, Katana and more will have discounts and special events happening (full list below). 

Hosted at 8950 Sunset Boulevard, across the street from The Roxy Theatre, the Craft Beer Garden lets beer lovers enjoy scores of different craft beers from 24 ever-changing taps. The Craft Beer Garden will run Saturday, July 16 and 23 from 12-9 PM and will feature games and custom menus from local restaurants–Coney Dog, Dukes West Hollywood, Frankie & Johnnie’s Pizza, Hamburger Hamlet, Isla Cantina, Panini Pizza, Pi On Sunset and Sunset Deli–available for delivery direct to the shaded picnic tables.   

This Saturday’s event is “Locals Day.”  West Hollywood residents are invited to explore their neighborhood and walk to the Craft Beer Garden and enjoy one complimentary beer token with the purchase of their first token at the entrance. (Offer one per person with valid West Hollywood ID. Individual beer tokens are $6 each and are redeemed for pours.)  

“We’re creating community events where both visitors and locals can come together and enjoy conversation and interact with each other,” says Todd Steadman, Executive Director of the Sunset Strip Business Association.  “This weekend, Angelenos are going to want to stay close to home to avoid the potential traffic gridlock, so we thought a Craft Beer Garden right in the heart of the Sunset Strip would be perfect.  Last weekend’s inaugural event on The Strip provided the perfect opportunity for beer aficionados and casual beer fans to enjoy the Southern California summer in a casual outdoor setting while also being able to strike up conversation with new friends.”   

The Craft Beer Garden is presented by ColLAboration, which is comprised of four award-winning members from L.A.’s growing and acclaimed craft beer industry (Ryan Sweeney, Verdugo Bar and The Surly Goat; Brian Lenzo, Blue Palms Brewhouse; Clay Harding, 38 Degrees; and Tony Yanow, Tony’s Darts Away and Mohawk Bend).  ColLAboration hosts a series of pop-up mobile craft beer gardens that allow beer enthusiasts to gather and enjoy the best craft brews under the warm California sun.  Craft beer is flavor-driven, small production beer that is made from choice ingredients and created for people who enjoy savoring beers beyond those sold in the mass market.  Craft beer gardens attract a wide group of people and allow an opportunity for residents and friends to get together and connect with each other while also engaging with various Los Angeles communities and neighborhoods.  There will be a $10 admission/membership fee to this 21-and-older event, which allows patrons in and out privileges and a commemorative membership glass that can be used as admission to future ColLAb events. Pours within the gardens range from $5-$6. Membership/tickets can be purchased online at www.collaboration.la 

Craft Beer Gardenattendees are encouraged to use public transportation or have a designated driver. Don’t drink and drive. 

Here’s a list of other STRIP activities this weekend: 

The Comedy Store: $4.05 entrance to all shows on Saturday. www.thecomedystore.com  

The Standard: Saturday pool party. Live music, barbecue, ping pong. 1-7 p.m. (Free) www.standardhotels.com/hollywood  

Eveleigh: Farm-to-bar cocktails on Sunday. Enjoy custom cocktails based on Sunday’s farmer’s market selections. $12/each.  5-10 p.m.  www.theeveleigh.com  

Maximillian Gallery at Sunset Marquis: COPE2. In his first solo exhibition in Los Angeles, COPE2 brings his raw energy and original graffiti art to the city of street art. This important exhibition presents current work as well as a retrospective of COPE2?s art. From his early graffiti to his iconic work on New York City Subway trains, to his latest artistic creations, this show is not to be missed. COPE2?s works in the show also include his famous graffiti New York City MTA subway maps and miniature subway trains. (Free) www.maximilliangallery.com

 

PRISM Gallery: Saturday is the closing day of Ryan McGinness’ Trophies exhibit at PRISM. Trophies is a new solo exhibition of work by New York-based artist McGinness. The exhibit features new gold sculptures from his Women series. In a formal continuation of the themes explored in this new body of work, McGinness deconstructs his iconic two dimensional drawings of several women and recombines them into three dimensional aluminum sculptures that are painted gold. Giant-sized golden wall drawings of the artist’s iconic women figures and a selection of works on paper surround the sculptures and serve as points of reference for these abstracted “trophies” of the female form. (Free)  www.prismla.com

 

The Den: Starting Thursday and going all weekend until the 405 re-opens, we’ll have CarBomb specials for $9 and $4.05 Coors Lights. www.thedenofhollywood.com  

Katana: Red Sun Barbecue Garden featuring summer cocktails, a special menu and DJ on the patio. 5:30-11:30 p.m. www.katanarobata.com  

BOA: Wine lovers night.  Enjoy 50% off bottles of wine (excluding Captain’s List) on Sunday. www.boasteak.com

 


www.collaboration.la/

www.thesunsetstrip.com/