Love Ride Retro

Written by on July 19, 2010 in News To Shout About! - 1 Comment

The Good Ole’ Days are back!

Love Ride Retro 2010

By Debra Stocker

The 25th Annual Love Ride will be back this year, with a “retro” run on

Sunday November 7th 2010. From Glendale Harley-Davidson to

Calamigos  Ranch in Malibu.

In line with the retro theme, long- time Love Ride Grand Marshall

Jay Leno and Love Ride founder Oliver Shokouh will lead the way back

to the same venue where the Love Ride began twenty-six years ago. 

Tickets will go on sale starting at 9am on Saturday, July 24th, at Glendale Harley and online at  Ridership will be capped at 1,000 bikes for this special retro event. 

The Love Ride 26 was cancelled last year due to the bad economy, and earlier this year was announced the Love Ride would return in 2011, but the demand for the ride was a strong one, and so the “retro” ride 2010 was announced.

Love Ride Retro 2010 will be a trip into the Love Ride’s glorious past, 26 years ago, and ONLY 1,000 bikers will be allowed to participate in the ride. Different from the 20 thousand plus bikers, that have been participating over the last few years. But the fact is the Calamigos Ranch venue cannot possibly accommodate the thousands of bikers the Love Ride is known for.

Oliver Shokouh says…“The Love Ride was about riding out with friends for an afternoon picnic with great bbq and wonderful music, shade trees and fresh air off the ocean,” All to raise money for children in the community less fortunate.  We want to get back to that with Love Ride Retro 2010 in November.”  

By keeping the event costs down, adding some sponsors and relying on people’s generosity we still hope to raise a good chunk of change for this year’s beneficiary, Autism Speaks.”  The Love Ride Foundation is a registered 501c3 charity organization that has over the years raised millions of dollars for children’s charities. Over the last 26 years, the Love Ride has grossed over $22 million and netted over $14 million for children’s charities in the community.  

In line with the retro theme, long-time Love Ride Grand Marshall Jay Leno is scheduled to lead the ride back to Calamigos.  “Jay has been an icon for the ride, he’s what makes the heritage of the Love Ride so rich.  He wants to be a part of this year’s “retro” run and we couldn’t be happier.”  Also scheduled to be on hand is Robby Krieger of The Doors, one of the Love Ride’s original performers, who promised a memorable “retro” set of music on November 7th. 

“Only 1,000 bikes will be registered starting July 24th, so please make your plans early to register and go retro with us.”  

Tickets for this year’s event are $100 per person and will go on sale starting Saturday July 24th at Glendale Harley and online at  The price of admission includes a commemorative ride pin, bbq chicken and tri-tip lunch, entrance to special Love Ride Retro activities, Love Ride Retro Slide Show sponsored by Thunder Press and CommCinema, beer garden sponsored by Quick Throttle, and an afternoon of great music, entertainment and prizes.  One opportunity ticket for the use of a 2010 Harley-Davidson Fatboy Low for a year (gas and insurance not included) is also included. Extra opportunity tickets will be available for $10.  Collectible Love Ride Retro 2010 patches will also be available for purchase the day of the event.  

Special thanks to PRINTEFEX in Glendale for all our poster printing and collateral needs. For the latest information and updates on the ride, go to